As a licensing partner, you will work with an experienced and knowledgeable team that has many years’ experience within the licensing, marketing, commercial and heritage sectors. We will make full use of our assets, resources and market reach to help you create, promote and maintain a successful product range. We always bear in mind that each partner is different and tailor our approach accordingly.
Images, archives and expertise
As well as our brand guidelines, licensees will also have exclusive access to our image library, research, archives and the expertise of specialist departments, including curators, conservators and gardeners.
“Briers have had a huge success with the Historic Royal Palaces collection. We worked very closely with the team to develop three stunning designs which showcase the amazing architecture of some of the most important palaces in the world. Our collection won best product in category, and overall best product at the GLEE trade show, the main event for the garden industry.”
Tristan Sissons, Trading Director, Briers
Locations, endorsements and marketing support
We provide extensive promotional support for our licensees, not least the opportunity to use the magni cence of the palaces and gardens as a backdrop for photo shoots, video reels and promotional materials. We also endorse product collaborations and provide interviews with sta and specialists. We share our marketing knowledge, including detailed audience research and advice on timely product launches in conjunction with mass-market campaigns and exhibition roll-out plans.
- Award-winning attraction
- Over 4 million visitors a year
- Over 400,000 monthly website users
- 82,000+ members
- 50,000+ Twitter followers
- Over 200,000 Facebook likes
- Total global reach: 40 million by 2020
Visibility in shops and online
Our buying team looks after 11 palace shops and will ensure a strong presence for any products suitable for the environment. Our online shop also showcases licensed products and features them within weekly newsletters and communications.
“Historic Royal Palaces has been very supportive in helping us market and promote our collections. Being able to use these magnificent palaces that have inspired our designs as a backdrop for a lifestyle photo shoot or TV campaign helps us to approach media and retail partners and deliver the overall brand association. We look forward to working on future collections and marketing activities.”
Sonia Menezes, Brand Manager, Clogau