About Us

The Historic Royal Palaces licensing programme gives our partners the opportunity to explore the artistic, cultural and social history of our palaces, and bring them to life in new and compelling ways.

We work closely with each licensee to identify stories and provide inspiration that gives authenticity and provenance to new products. The result is not only commercially powerful but also supports our commitment to conserve these magnificent palaces for future generations.

Creating Licensing Partnerships

Historic Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. We help everyone explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Our work is guided by four principles:
  • Guardianship
  • Discovery
  • Showmanship
  • Independence

Inspirational stories, international brand

DSC_0016Historic Royal Palaces is a prestigious royal brand with worldwide recognition. We work with a select group of licensing partners who share our commitment to quality and craftsmanship.

To showcase this partnership, licensees have the exclusive right to use our brand on their product and our royal seal of approval on packaging and marketing materials.

Our team of licensing professionals will work with you to identify inspirational themes by going through our rich archive of stories and historic material, to ensure differentiation from competitors, and support entry into new markets and territories.

Our brand values are:

  • British; Royal; Heritage
  • Splendour; Luxury; Distinction
  • Design; Quality; Craftsmanship
  • Provenance; Authentic; Unique

All our stories offer:

  • Scope for development
  • Inspiring design
  • Authority & authenticity
  • Global recognition
  • Brand longevity